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Behavioural Design | Flux Session
November 29, 2018 @ 5:00 pm - 6:30 pm
Welcome to our next Flux Session: “Behavioural Design” 🙂
What do Facebook, Instagram, Netflix & Slack have in common? They’ve all built their success on their users’ behaviour and habits. Want to create a successful tech product? Understand your users and design your product to trigger the behaviour that brings value to them and to your business. After this workshop you’ll know how to design your product right from the moment that perfect idea hits you.
So, what if you already have a functioning product? Whether it’s at MVP stage or you already have paying customers, you’ll walk away with actionable ideas on how to improve the performance of your product and thus attract more customers – and investors.
You’re probably familiar with the terms conversion, retention and churn. They’re all signs of users’ engagement with your product: the foundation of your product’s success. From an investor point of view, they’ll see high engagement as a clear sign of an enduring and scalable business. Engagement can be actually built and you’ll learn exactly how to start in this workshop.
We’ll go hands-on into the subject through three exercises. Again, it doesn’t matter if you already have a product or just a vague idea! And remember: it’s not necessarily the best product that wins, but the one best fitting to user behaviour! 😉
About the host:
Riitta Mettomäki is a Behaviour Designer who consults startups and established companies on product and business strategy, and coaches’ individuals on changing behaviour.
See you at Microsoft Flux on Thursday 29th of November – 17:00. Welcome!